2012 Focus is Now on The Sims!

• The new Ford Focus sedan has joined 6 other Ford models and is now available on The Sims video game.



• The Focus is available to download in eight different colors!



• The seven Ford Vehicles offered in The Sims game have been downloaded more than 8 million times. Also, a study shows that 28% of people that download Fords to drive on Sims also drive Ford's in real life.

The Sims 3 is the worlds most popular real life simulation game, so it's no surprise that Ford would become part of that. The new Focus sedan is now available to download and drive on The Sims!

This is now the second time that the Focus has been a part of The Sims package including on The Sims 2 game.

The Sims is a game that can demonstrate personality and by allowing players to choose Ford vehicles such as the new Ford Focus this demonstrates their personality through the vehicle. The focus can be downloaded in eight different colors allowing players to showcase their personality through colors also.

Not only can players download the Focus for free they also get perks for their players when it's downloaded:
-One male Ford Tshirt
-One female Ford Tshirt
-a high end stereo
-a set of neon lights that can be incorporated into the game

Ford is using The Sims 3 as another way of marketing besides the print, television, and radio. With so many consumers playing video games it has become a very successful avenue that Ford has reached.

Only certain vehicles are used in these video games for a number of reasons. They are trying to reach a target audience and also gage what vehicles are most popular with consumers. The game allows Ford to build brand awareness.

The Sims 3 sold 1.4 million copies the first week that it was out, so it is no surprise that Ford has become a part of such an expanding market to reach consumers.

Other vehicles that have been available in The Sims 2 were the Escape Hybrid, Mustang GT, earlier version of the Focus, Fusion, Edge, and most recently the Fiesta in both the sedan and hatchback style.


(article courtesy of media.ford.com)